Asus Zenfone 5 has been launched, and thanks to its uncanny iPhone X resemblance it has managed to steal a lot of publicity soon after its launch. Fans, haters, and press all are talking about it. But is it really having any good stuff besides this iPhone X inspired design? We’ll try to figure out in this review. Let’s begin:
Asus Zenfone 5 Specs
Specs-wise Asus Zenfone 5 is a mid-range smartphone that can give some serious tension to a number of smartphone makers having products in that segment (Xiaomi and Motorola, are you listening?). It comes with 5.8-inch IPS LCD display having 19:9 aspect ratio (yes, weird but it’s true) and FHD+ resolution (1,080 x 2,246 pixels), Snapdragon 636 octa-core processor, 4GB RAM, 12mp+8mp dual lens rear-facing camera and 8mp front-facing camera. The device is powered by a 3,300 mAh battery, and it runs Android Oreo with company’s ZenUI on the top.
Zenfone 5 Features
The Zenfone 5 has also got a number of interesting features, most of which are AI related (and Apple-inspired) to some extent. For example:
- The phone can automatically adjust brightness and color temperature with help of artificial intelligence.
- Another feature is that Zenfone 5 can automatically detect up to 16 kinds of scenes and then adjust the camera settings to help you take your best shots in almost any type of environments.
- Zenimojis, which are company’s own take on Apple’s Animojis (may sound like a parody, but it’s real).
And then there’re general features like Optical Image Stabilization (OIS), portrait mode and 4K video recording up to 60 fps. With these specs and features in mind, now we can move on to the detailed review of this device.
Zenfone 5 Design
It’s very obvious at a glance that Zenfone 5 has an iPhone X inspired design. There’s this notch on the top with little to no bezels on other sides, vertically aligned primary camera and glossy body. Love it or hate it, but this is the kind of design that provides a screen-to-body ratio of 90% and makes your device look different from the whole bunch of other smartphones. You may or may not like it, but I think it’s pretty cool.
Display of Asus Zenfone 5
The display makes entire front of Zenfone 5, so it’s obvious to talk about it when we’re done talking about the design. The first thing that you may not like about this screen is that it’s an IPS LCD panel – no AMOLED! However, the kind of experience that it delivers is great. According to the company, it’s capable of delivering brightness up to 500-nits, which is something that’s not available in any other mid-range smartphone. And thanks to DCI-P3 DC color gamut, it has got one of the most realistic color representation to show everything as close to reality as possible.
Zenfone 5 Performance
The performance department is also an area where Zenfone 5 excels. With Snapdragon 636 and 4GB RAM, it has got a mighty configuration that can handle almost everything that you throw its way, except for resource hungry gaming. You can do as much multitasking as you want with this device and it won’t let you down.
Zenfone 5 Camera
The camera of Asus Zenfone 5 comes with a number of interesting features. The biggest one among them is AI camera, which is very similar to Huawei’s screen recognition technology. The feature recognizes many objects in the background and foreground with help of AI to determine the kind of environment you’re in and then tunes the settings of the camera automatically to give you the best shots. It may sound cool, but the devil, as always, is in the details. My testing found that the AI based object recognition isn’t too accurate. Sometimes it makes mistakes too. However, more often than not it does its job right.
Coming to the subject of camera quality, images come OK under ample lighting conditions. The camera struggles to focus under low lighting, which is not a new thing for Asus devices. But overall I’d say that the camera quality was satisfactory on my demo unit.
Price of Asus Zenfone 5
The price of Asus Zenfone 5 is still a mystery. The company will reveal it sometime later when it’s about to be available for purchase. Until then the only thing we know is that it will target mid-range smartphone segment.
Asus Zenfone 5 is a solid mid-range device that can give tough competition to almost any smartphone in its segment. Thanks to its unique design (it’s unique in this price segment at least), features and specifications this device is something that every smartphone buyer would want to consider seriously. If priced correctly it can emerge as a wildly successful product for the company. The onus is completely on pricing now, and it’ll be interesting to see how aggressively Asus plays with this thing.